Wednesday, August 22, 2012

Taco Bell Not Liable Under TCPA For Franchisees' Text Message Campaign

As a lawyer who has handled mobile marketing and TCPA lawsuits, I was quite interested to read the recent summary judgment order in the case of Thomas v. Taco Bell.  The court held that Taco Bell was not liable for a text message marketing campaign conducted by its franchisees.  This appears to limit the scope of the TCPA which covers text messaging based marketing.  This is good news for franchisers who are often dragged into text messaging litigation because of their deep pockets.