Friday, August 24, 2012
Many Twitter Followers Could Be Fake
Previously, I have written about the monetary value of Twitter followers with respect to litigation where plaintiffs bring various claims based upon an alleged theft of such followers. Defendants in such trade secrets and interference with economic advantage cases may want to investigate the legitimacy and quality of the plaintiff's alleged Twitter follower list. Many could be fake/robots, as discussed in this TechCrunch article. If a significant number of Twitter followers are not actual consumers or businesses, then a plaintiff's ability to prove up damages under a number of theories may be significantly reduced or thrown out altogether by a judge or jury.