Wednesday, August 19, 2009

Twitter Fails Miserably in Effort to Trademark "Tweet"

As I discussed a few weeks ago, Twitter's efforts to trademark the term "tweet" seemed doomed to fail for a number of reasons. It appears the United States Patent and Trademark Office agrees and has denied Twitter's application filed by the firm of Fenwick & West - kudos to Sam Johnston's blog for reporting on this. "Tweet" will not become the intellectual property of the latest social media darling.

There is a lesson to be learned here. If you own a website and want to build out your brand, consult an experienced intellectual property lawyer from the get go. Finally, use the damn terms you want to trademark on your own site. I know this seems obvious but Twitter didn't even use the term "tweet" on its own site, instead referring to tweets as "updates". That fact just blows my mind.

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