Wednesday, October 29, 2008

When Copyright Infringement Pays

Yesterday, Google turned years of arguable copyright infringement on its part into the biggest book deal in history. How did it happen? Basically, Google started digitally scanning books a few years ago without the permission of authors and publishers. The publishing industry trade group took exception and filed suit on behalf of authors and publishers. The parties reached a deal yesterday that, in my opinion, is the deal of the century for Google. Read here for further details on the settlement. Think of the enormous revenue stream possibilities Google can spin off from an unlimited virtual, digital library.

Many wonder if this foreshadows a similar deal in the Viacom v. Youtube infringement case. Who knows but it perhaps illuminates Google's corporate strategy for growing their business opportunities.

No comments: