Thursday, September 11, 2008

Antitrust Noise Surrounds Google

Real quick, I found it very interesting that the U.S. Department of Justice has hired a top lawyer to investigate Google with regard to anti-trust concerns. It is not clear whether this relates only to the deal with Yahoo to use Google's search technology or if it will encompass Google's overall business. Google is certainly getting into Microsoft territory, the last sexy tech anti-trust case.

Depending on who you ask, Google now controls 70% to 85% of the online search advertising market. The antitrust drum will only continue to get louder for Google. Perhaps we'll see a break-up like the baby bells in telecom. Only time will tell.

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