Thursday, June 14, 2007

Embedded Content Tracked in New Manner

Breaking news in the ever expanding social network website world. Embedded content such as videos and pictures, known as widgets, will now be tracked differently. Previously, Myspace and Facebook received credit for content stored elsewhere when such content was accessed through their sites. Now, when a user views widgets on social networking sites, the site that actually stores the content will receive credit for a page view. Why is this important? Sites making widgets available will be able to charge higher rates for advertising. Read more here.

The jury is out on whether this new measurement tool will have any legal significance. Conceivably, widget providers such as photobucket may face increased damages claims for copyright infringement should ad revenues from infringing content increase significantly.

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